- What do you want to achieve by being in business?
- Do you just want to make money?
If so are you sure there are not easier ways of making money than running your business… if you are a solopreneur or small business person working very long hours dealing with staffing crises, shortage of cash-flow and reducing the salary you pay yourself every month so that the business keeps moving you will know that there are easier ways of putting food on the table.
Are you doing business to serve your clients, to make a real contribution? I know for me I am in business, as a business and life coach, to support others to reach your potential and achieve financial freedom and give them power over your own destiny and make your own choices. I will use all the skills, knowledge and experience ( good and bad!) I have to help, support and challenge.
As a business owner you have a unique contribution to make to the world. What is it? or put it another way… what would be missing in the world/ would not get done if your business didn’t exist?
Over the next week just think about and write down the answers to these questions. the more specific you can make them the more powerful your business.
Let me know why you are in business.