Grow your Therapy Business

Insight, Integrity and Inspiration

Grow Your Therapy Business

Insight, Integrity, Inspiration

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    • What is a business plan?
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Question 32: how scaleable is your business?

if you ever watch dragons den they will reject investing in a business if it is not scaleable. But what does that mean? It means that you find a process that works for selling your products or services in an efficient, profitable manner and repeat it and expand it.

For products, take the ipad for example… it is designed in California but is manufactured and assembled in Asia at a minimum cost and then transported around the world for different markets. The focus of Apple is to market the product ( by selling the why people should need it and creating a buzz so people lined up around the block to be the first to get their hands on it). The same process of anticipation and excess demand is replicated in different markets.

It is easy to see how Mcdonalds hamburgers were scaleable… by setting up new franchises that repeated the pattern, adhered to some very strict guidelines about menus, ingredients etc and sharing the marketing and administration costs. Of course Macdonalds does not make money from selling hamburgers as most of the outlets are franchised. They make money by holding real estate which is rented out to franchisees ( and they choose prime locations to allow for maximum trade) and from franchise fees.

With services, such as a therapy business it is more tricky to see how it can be scaled. The problem with an individual who is trading time for money is that they can only earn a certain amount of money in a week because there are only so many hours. How do you make that scaleable?

  1. sell other products and services and derive other forms of income to supplement the business.
  2. take on additional staff. Obviously the risk is that you ned to ensure that they re fully occupied as they will demand to be paid whether they are working or not.
  3. Replicate a successful brand/ business by setting up other branches and training others to follow the ” successful recipe”.

So as a business you can leverage time. You can also leverage cash.. so you either get others to invest in your business or provide a loan that you can use to expand the successful formula.

Of course if something is very successful it will be copied by others trying to tap into the market.

Recent Posts

  • Question 1: Why are you in business
  • Question 2: What Is Your Vision
  • Question 3: What Is Your Unique Selling Proposition (USP)
  • Question 4: Is your business working to your business plan
  • Question 5: What is Your current passion
  • Question 6: Want more hours in the day
  • Question 7: What Are the Obstacles in Your Way to Achieving What you Want to Do
  • Question 8: What are you doing to Plan Your Time & Prioritise urgent & important and make sure you take action on those plans
  • Question 9: What are you doing to clear up past messes
  • Question 10: How well are you measuring and controlling the business drivers ( key business indicators) out of 10
  • Question 11: Are there trends in the niche, market or industry that are likely to give opportunities to the firm
  • Question 12: Are there trends in the niche, market or industry that are likely to provide a threat to the firm
  • Question 13: Where’s the next competitive edge for your business
  • Question 14: which of your competitors are successful and why
  • Question 15: Are you still being a copycat
  • Question 16: How Good Is Your Pitch
  • Question 17: How Flexible Is Your Business
  • Question 18: How Are You Doing
  • Question 19: Do you have a clear sales funnel
  • Question 20: What is the Best Way of Getting New Clients
  • Question 21: Have you reviewed the optimum contribution for each product or service
  • Question 22: Are You A Seller or The Long Term Trusted Partner
  • Question 23: How are you spending your time
  • Question 24: What percentage of sales are from one person
  • Question 25: How Far Have you Come
  • Question 26: What Do You Want? How Do You Know When You’ve Got It? What Do you Need To Do?
  • Question 27: How Social Are You?
  • Question 28: What are You Prepared to Give Up?
  • Question 29: Who Are You Hanging Out With?
  • Question 30: What Can you Do To Increase Your Profit?
  • Question 31: How Effective Is Your No?
  • Question 32: how scaleable is your business?
  • Question 34: How To Win in Business?
  • Question 35: Look inside
  • Question 36: Whats your money mindset?
  • Question 37: What would Richard Branson do?
  • Question 38: What’s Your Money Mindset?
  • Getting Started

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