Grow your Therapy Business

Insight, Integrity and Inspiration

Grow Your Therapy Business

Insight, Integrity, Inspiration

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Question 15: Are you still being a copycat

If you are tempted to copy what everyone else is doing because they are successful,forget it. In the industrial age fortunes were made by churning out identical products as cheaply as possible using repeatable processes, hence Ford and the first assembly line.

If you are producing products with mass manufacture you need to produce as cheaply as possible. This work has migrated East to places such as China and India where costs of labour are lower and there are lower regulations ( not to mention use of child labour, and I’m not even going to get started on that).

We have moved into the information age. Yes there are still mass produced goods but we have shifted to demand for individual markets and niches and items and services that are different.

Of course the challenge is to still have a business that is “scalable” that can be repeated. For products that is easier to do as the example of Innocent smoothies shows. If you have never seen them the packaging is stuffed full of personality and silly jokes that appeal to children and adults alike. Any company that can get my teenage daughter to drink something that is good for her is a success as far as I am concerned!

Although even she said that they needed to change the packaging as it has been the same for many years now, so I hope they have not lost their touch now that the company has been bought out.

Ok what about services? Well the prime example of that is Richard Branson’s Virgin group… it is portrayed as being all about him….and giving people what they want ( I loved it when you could get ice-cream to go with your movie on the long boring transatlantic flights and you could get up and go to a bar… I would have loved a gym on board too!)

So the Question for this week is:
What can you do to bring your personality into your business?

You may say that people won’t like that and you are right some people won’t but there will be people who will relate. Those are the people you need to talk to.
Interestingly, I feel slightly hypocritical saying this this week as I have been struggling to find my own unique voice in my second book that I am writing. However I am working on it! Wish me luck!

Recent Posts

  • Question 1: Why are you in business
  • Question 2: What Is Your Vision
  • Question 3: What Is Your Unique Selling Proposition (USP)
  • Question 4: Is your business working to your business plan
  • Question 5: What is Your current passion
  • Question 6: Want more hours in the day
  • Question 7: What Are the Obstacles in Your Way to Achieving What you Want to Do
  • Question 8: What are you doing to Plan Your Time & Prioritise urgent & important and make sure you take action on those plans
  • Question 9: What are you doing to clear up past messes
  • Question 10: How well are you measuring and controlling the business drivers ( key business indicators) out of 10
  • Question 11: Are there trends in the niche, market or industry that are likely to give opportunities to the firm
  • Question 12: Are there trends in the niche, market or industry that are likely to provide a threat to the firm
  • Question 13: Where’s the next competitive edge for your business
  • Question 14: which of your competitors are successful and why
  • Question 15: Are you still being a copycat
  • Question 16: How Good Is Your Pitch
  • Question 17: How Flexible Is Your Business
  • Question 18: How Are You Doing
  • Question 19: Do you have a clear sales funnel
  • Question 20: What is the Best Way of Getting New Clients
  • Question 21: Have you reviewed the optimum contribution for each product or service
  • Question 22: Are You A Seller or The Long Term Trusted Partner
  • Question 23: How are you spending your time
  • Question 24: What percentage of sales are from one person
  • Question 25: How Far Have you Come
  • Question 26: What Do You Want? How Do You Know When You’ve Got It? What Do you Need To Do?
  • Question 27: How Social Are You?
  • Question 28: What are You Prepared to Give Up?
  • Question 29: Who Are You Hanging Out With?
  • Question 30: What Can you Do To Increase Your Profit?
  • Question 31: How Effective Is Your No?
  • Question 32: how scaleable is your business?
  • Question 34: How To Win in Business?
  • Question 35: Look inside
  • Question 36: Whats your money mindset?
  • Question 37: What would Richard Branson do?
  • Question 38: What’s Your Money Mindset?
  • Getting Started

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